Branding
DUREXPERIENCE is an event aimed at unveiling the new brand identity of DUREX, with a concept that 'hacks' Valentine's Day, offering a fresh perspective on this occasion.
Client
Durex
Year
2023
It's not just about traditional romance anymore, with dinners and heart-shaped chocolate boxes. Love is more diverse and open-minded. It's about fun, intimacy, self-love, and pleasure. This Valentine's Day, Durex is hosting an event for 'SEXPLORERS'—those who want more sensations, exploration, and opportunities to embrace their true selves in love. Whether they're in a relationship with themselves, with one or more partners, or with their true love, we invite them to embark on a new experience.
— MANIFESTO
